About Us

Building Africa's
Electric Future

Shaping a clean, affordable and locally powered future for Africa.

Founded
2023
Location
Naivasha SEZ
Our Story

From Vision to Reality

TAD Motors was founded with a singular purpose: to make electric mobility accessible to everyday Africans. In 2023, we established TAD Motors SEZ Limited in Kenya, marking the country's entry into EV manufacturing.

Our manufacturing facility at Naivasha Special Economic Zone represents a significant investment in Kenya's industrial future. Here, we assemble complete vehicles using CKD (Complete Knock-Down) kits, creating hundreds of jobs and developing local technical expertise.

We're building on over three decades of automotive experience, including establishing Ethiopia's first car assembly factory. Now, we're bringing that proven track record to Kenya with vehicles engineered specifically for African conditions.

TAD Motors Manufacturing
What We Do

Manufacturing Excellence

We design, assemble, and support electric vehicles built to thrive on African roads.

Local Assembly

Complete Knock-Down (CKD) assembly at our Naivasha SEZ facility, building technical capacity and creating quality jobs in Kenya.

EV Technology

Electric powertrains with 250km range, engineered for African conditions with robust battery management and thermal systems.

After-Sales Support

Comprehensive warranty programs, nationwide service network, and 24/7 roadside assistance for complete peace of mind.

Mission

Deliver high-performance, durable and affordable vehicles while promoting local innovation and sustainability.

Vision

Shaping a clean, affordable and locally powered future for Africa.

Why TAD Motors

Core Strengths

01

Locally Engineered, globally competitive

02

Affordable Parts & Maintenance

03

Custom-Built for Africa

04

Eco-Friendly Technology

Our Journey

Key Milestones

2023

Company Founded

TAD Motors SEZ Limited established in Kenya, marking the beginning of local EV manufacturing.

July 2024

Groundbreaking Ceremony

Official groundbreaking at Naivasha Special Economic Zone for our manufacturing facility.

Nov 2025

First Vehicle Launch

DHAHABU sedan and SUV unveiled as Kenya's first locally assembled electric vehicles.

2026

Production Expansion

Scaling production capacity and expanding charging infrastructure across major highways.

Leadership

Eng. Tadesse Tessema

Founder & CEO

With over 35 years of experience in power electronics and automotive engineering, our founder brings world-class expertise to African EV manufacturing. His work includes developing the first hybrid bus in the Netherlands and establishing Ethiopia's first car assembly plant.

Power Electronics Expert35+ Years Experience
Eng. Tadesse Tessema
Contact

Get in Touch

Questions about our vehicles, partnerships, or investment opportunities? We'd love to hear from you.

Phone

+254 116 373 737

Email

info@tadmotors.com

Location

Naivasha SEZ, Kenya